Muscle Shoals Now

Muscle Shoals Now

Shoals area promotion and events.

Black and white photo of a large steel truss bridge over a river, with trees and lampposts visible in the background.

Join The Waitlist

Stay up NOW for the latest news, updates, and reminders about what’s happening with all the music in Muscle Shoals.

The Location

The Hit Recording Capital of the World. Muscle Shoals Sound blends elements of soul, R&B, rock, and country. The town played a significant role in breaking racial barriers in the music industry, with Black and white musicians collaborating during the civil rights era.

The small-town vibe contrasts beautifully with its massive influence on global music.

Historic black and white photo of a vertical sign spelling 'SHOALS' on a building. Below, an old-style marquee displays upcoming events and performances in the town of Muscle Shoals.
A billboard on the side of a road reads 'Welcome To City of Muscle Shoals Hit Recording Capital of the World' with stars on its top corners, black and white photo.
A black and white photo of a large dam with water flowing over the edge, with structures and a bridge, surrounded by trees under a partly cloudy sky.
Black circle with a white outline on a black background containing the geographic coordinates of the town.

34.7453° N
87.6675° W